Recent report showed that Coca-Cola, PepsiCo, Nestlé and Unilever products could cover 83 football pitches every day this is equal to 500 Billion plastic bottles world wide. In 2008 a study from Robinson University, Georgia estimated there is 8 million tons of mismanaged plastic entering the oceans yearly. Beach goers are responsible for disposing of their rubbish upon leaving the beaches. Evident in local media this is rarely done efficiently with mess regularly being left for local councils to sort before the rubbish is claimed by the ocean.
Process & Solution
Following the Double Diamond design process the final solution for this project manifested itself into a postcard vending machine. The vending machine accepts bottle through an opening in the top, users insert 20 plastic bottles into the machine and in return will be rewarded with a postcard created by a local artist. Motivating people to clean up after themselves or others can be hard, by using a reward to motivate users Neptunes Post is able to encourage users to partake in cleaning beaches.
The first postcard was sent in 1873, this age old medium can be displayed at home or sent to friends, family, colleges.. This sharing of content is similar to how users interact with platforms such as Instagram and Twitter. The decision to use postcards as a motivation comes from the ease of sharing. People will want to share postcards with others, this level of sharing will encourage more and more people to seek out Neptunes Post and encourage more people to take part in beach cleaning activities.